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Our Story

   Jennaration Boutique is a family-owned and operated shop that was founded by Jenna, and through the store, she is accomplishing her dream of helping teens and women look their best without emptying their purse. She is committed to helping you find affordable and unique fashions in a convenient location close to home. The store originally opened three years ago, and there is now a second location in the area to serve you. You can shop in both Tuscaloosa and Northport to find great steals at Jennaration Boutique.


   Jennaration Boutique has everything from dresses and blouses to skirts, denim, shoes and more. You can look great from head to toe when you shop with Jenneration Boutique, and you can also stay up to date with the latest fashions by following us on social media sites. We strive to make to easy for you to look your best, and we want to be your choice for retail excitement when you head out shopping with your girlfriends or family members.